Ovarian Cancer Canada’s “Ladyballs” marketing campaign launched in December 2015 with a 30-second video spot, a 60-second cinema version and an on-premise film in restaurants, bars and salons. It depicted situations such as business meetings and social gatherings – where women have to make brave decisions, reminding women that they have balls, too, and leading to the line, “Do you have the ladyballs to do something about ovarian cancer?”