Chair, Board of Directors and Member, Executive Committee Co-Founder Maybe* Solutions
As an ovarian cancer survivor, Erin is proud to work with Ovarian Cancer Canada to support any person or family touched by this disease.
Professionally, Erin specializes in communications and fundraising, and has worked with internationally respected charities, businesses, and marketing agencies.
Approached in 2008 by a North American branding firm to launch the firm internationally, Erin opened the UK office of Octopus Strategies in January 2009. The firm was immediately engaged by Sentebale, HRH Prince Harry’s charity, to develop the charity’s fundraising and communications plans. Working with charities, social enterprises, and NFPs, in 2010 Octopus Strategies UK was named as “One of the top 100 Companies to Watch in London.” In 2012 Octopus Strategies merged with Junxion Strategy, creating an international marketing consultancy with offices in Vancouver, London, and Delhi.
In April 2014, Erin successfully negotiated her exit from Junxion Strategy and joined Maybe* Solutions as Co-Founder and CXO. A conversational commerce platform that connects the online, offline, and social customer journey, the Maybe* platform uses AI, chatbot, and sentiment analysis to allow any organization to benchmark their performance, see insights in real-time, generate social proof, and deliver a connected conversational experience. Maybe* Solutions has donated both their time and expertise to support the efforts of Ovarian Cancer Canada.
Erin is currently working on her first novel and enjoys spending time with her young family.